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Venturing into the realm of ad networks can feel like diving into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. Firstly, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Generally, ad

Boost your app's engagement with the power of well-crafted push notifications. These bite-sized messages can significantly influence user behavior, driving them back to your software. But, simply sending random notifications won't cut it. To truly harness this valuable tool, you need a strategic approach that highlights user experience and delivers

In today's virtual marketing landscape, it's crucial to comprehend your target audience deeply. Utilizing audience insights empowers businesses to craft highly targeted advertising campaigns that resonate with potential customers. By investigating demographics, interests, behaviors, and online activity, advertisers can create personalized messaging

Pop-under ads can be vexing for users, but they also present aunique challenge for advertisers. These ads operate under the radar, appearing in a new window when a user clicks with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive engagement. Understanding how CPM pricing works for pop-under ads